The power of visual media has skyrocketed in recent years especially with more businesses using social media platforms like Facebook and Instagram. One of the greatest trends in marketing this year has seen many organisations swop stock photography for a more personalised approach.
Human beings are naturally visual creatures and are more inclined to make a judgment on your business based on the look of your online presence alone; which is why it is essential to invest in good quality professional photography and engaging images that are right for your brand.
In this post, we’ll look at six reasons to use professional photography for your marketing material.
Image is everything and creating the right first impression is essential to hooking potential customers. Using professional photographs on your website, social media and marketing material conveys a professional image. Low quality, unprofessional photos will communicate the same about your organisation and the products and services you offer which is why they should be avoided.
If you want to compete with other brands in your industry you will need to use marketing strategies that bring out your businesses unique qualities. Standing out from the crowd has never been more important especially since the rise of the internet. Using stock images downloaded from the internet will not give you the competitive edge because you risk looking like other businesses out there using the same images.
Using professional images taken especially for your business is great for search engine optimisation (SEO). Optimised photos can help your website get found in the image results and perform better in the overall search results. They can also help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor. Websites with professional images receive over 90% more views than those without.
Professional photography adds a personalised touch to your website and marketing material. When customers visit your website, they want to get to know you and stock photos don’t help them do that. The best way for potential customers to get to know your business is to show them photos of your business, team members and products.
Investing in professional photography is exactly that, an investment. You can use the photos for anything and everything that promotes your business. Online, photos can be used to make your website more engaging. They can be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google+ and more. They can also be featured in blog posts and articles. Offline your photos can be used in brochures and promotional materials of all kinds. The possibilities are endless.
Professional photographs of your business, team and products help to build intrigue. Expressive images inspire potential customers to get to know your business. Photos allow you to show your clients and customers what’s on offer rather than telling them.
A successful digital marketing campaign and professional photography have become inseparable. If you’re looking to take your businesses’ marketing campaign to the next level with professional photography, contact Ambit Aerial today!